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Summary
Excellent communication, interpersonal, organizational,
technical and creative skills are the foundation for Chris’ proven
ability to manage multiple projects to successful completion in a high
production environment. A multi-disciplined marketing background of more
than seventeen years, allows her to bring a wealth of insight, resources
and talent to the table. In-depth technical knowledge and a high comfort
level permit her to quickly adapt to various technical environments.
Employment History
- Self Employed Web Designer, Computer Graphics
Artist, Tampa, FL (2002-present) Freelance computer graphics artist
specializing in site design, direct mail, print design, corporate identity
design.
- Web Developer, Uniroyal Optoelectronics
, Tampa, FL (2000-2002) Served as
the Web Master for Uniroyal Technologies and all of its subsidiaries,
including Uniroyal Optoelectronics, NorLux Corp. and Sterling Semiconductor,
responsible for maintaining all Uniroyal sites, as well as design and
technical implementation for new site designs. Additionally, as a member
of the web development team, was responsible for business needs analysis,
interface design and development, and information architecture of intranet/extranet.
- Creative Lead, Horizon Marketing Group,
Inc., Tampa, FL (1997-2000) Acted as the interface between the client
and the creative resources of the company, developing an understating
of the clients business goals, and originating marketing strategies
to achieve them, while serving as the driving creative force behind
the project, as well as managing the project to a successful delivery.
HMG employed a virtual business model through which we manage the flow
of work, interactions between ourselves and our clients, time reporting
and all other functions of the company employing a custom developed
web-based intranet. As one of the earliest employees of HMG, significantly
contributed both in the implementation and development of the business
model.
- Self Employed Computer Graphics Artist,
Tampa, FL (1996-1997) Computer graphics artist specializing in corporate
presentation graphics, web page design, multimedia presentations, print
design, corporate identity design and trade show displays.
- Media Communications Specialist, Utility
Partners, Inc., Tampa, FL (1994-1996) Responsible for development
of corporate "look and feel" standards of presentations, trade shows,
print materials, electronic publication, software product interfaces,
etc.
- Marketing Coordinator, TTI Technologies,
Inc., Tampa, FL (1991-1994) Responsible for all aspects of marketing
communications including trade shows, direct mail, ad campaigns, sales
presentations and product literature.
- Marketing Consultant, Personnel One, Tampa,
FL (1990-1991) On contract to TTI Technologies, member of team responsible
for developing business prospect database used to drive sales, direct
mail and trade show programs. Upon development, I was solely responsible
for the maintenance and expansion of the database.
Organization
- Plan and manage multi-phased projects with
multiple deadlines and delivery dates in a heavy production environment
- Coordinate efforts of multiple vendors and
internal project team of specialists in various web and programming
disciplines to meet project deadlines
- Supervise vendors and service bureaus during
production of marketing and sales materials, trade shows, presentation
materials, etc.
- Manage every aspect of trade show participation
from design and production of displays, through setup to tear-down and
shipping
Communication
- Lead client meetings during discovery and strategy
stages of project implementation to develop understanding of their business
and their market, understand or establish their business goals and originate
strategies to achieve them
- Write creative and strategic briefs to implement
project kick off.
- Lead client meetings to present work and discuss
supporting concepts
- Originate web site information architecture
and navigation
- Originate marketing strategies included in
web-based, traditional, viral and mixed media marketing campaigns
- Write copy for web site content
- Write advertising and promotional copy for
sales and marketing
- Script corporate presentations
- Script radio and television ads
- Plan market research mail and telephone surveys,
including hit list, survey questions, motivation and database development.
- Write copy for corporate collateral materials
- Negotiate for goods and services in support
of sales and marketing projects
Creativity
- Creative concepting for web site development,
print design including corporate collateral and advertising, trade show
displays, corporate identity, radio and television advertising
- Design, production and implementation of web
sites
- Creative concepting, art direction and sound
for web-based game as primary component of viral marketing campaign,
Prairie Doggin' at the Cube Farm was selected as featured game
on www.gamerz.com and rated a top ten web-based game for 6 weeks.
- Create original graphics for web sites, advertising,
trade shows, direct mail, corporate collateral materials and presentations,
etc.
- Design components of and implement corporate
identity programs including naming of companies as well as their products
and services, domain naming, logos, stationery, collateral, advertising,
etc.
- Direct radio and television advertisements
- Write and direct video shorts for Internet
distribution as components of viral marketing campaign
- Illustrate concepts for web sites, presentations
and corporate collateral materials.
Education: Bachelor of Arts, University
of South Florida
References furnished upon request. |