Logo 4
Three color variations

In this design, both the Pilot purple color and a similar treatment to the pilot logo is used. Obviously, this choice is intended to draw a strong association between NAFCO and Pilot Bank, reinforcing the notion that NAFCO is more than just a broker. Unlike the competitors, NAFCO has the power of a bank behind them. As the NAFCO acronym is well known in the market, I chose to use it in its entirety, however, this treatment could also be applied to the first letter "N," resulting in an even stronger association with the Pilot Bank logo. In subsequent designs, the Pilot color purple was used to maintain the association of NAFCO with the bank. All other colors were selected to complement the Pilot colors.